Luxury Marketing Manager

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Luxury Marketing Manager,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eu003ca href=****target=_blank\u003e**MEMBERS ONLY**SIGN UP NOW***..u003c/au003eu0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includesu003cstrongu003eu0026nbsp;u003c/strongu003esome of the most recognized names in real estate: u003ca href=****target=_blank\u003eBetter Homes and Gardens® Real Estateu003c/au003e, u003ca href=****target=_blank\u003eCentury 21®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker Commercial®u003c/au003e, u003ca href=****target=_blank\u003eCorcoran®u003c/au003e, u003ca href=****target=_blank\u003eERA®u003c/au003e, u003ca href=****target=_blank\u003eSothebyu0027s International Realty®u003c/au003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogyu0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.u003c/spanu003eu003c/spanu003eu003c/divu003eu003cdivu003eu003cbru003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003c/spanu003eu003c/divu003eu003cdivu003eu003cbru003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cliu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eForbes 2020 Best Employers for Diversity.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cliu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eRecognized on the 2020 Human Rights Campaign u003ca href=****target=_blank\u003eCorporate Equality Index u003c/au003e.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cliu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cliu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eFirst residential real estate company to endorse theu0026nbsp;u003ca href=****Act target=_blank\u003eEquality Actu003c/au003eu0026nbsp;and fully supportu0026nbsp;u003ca href=****1447 target=_blank\u003e H.R. 1447u003c/au003eu0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003c/spanu003eu003c/divu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003cdivu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003ePowered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Bankeru003csupu003e®u003c/supu003eu0026nbsp;organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suiteu0026nbsp;uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Awardu003csupu003e®u003c/supu003eu0026nbsp;Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge.u003c/spanu003eu003c/spanu003eu003c/divu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:Minnesota ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Edina,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Coldwell Banker Realty ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null}],GQId:3060,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:10436BR,Title:Luxury Marketing Manager,JobSiteId:7080,Link:****{Responsive_AdvancedCSS: /* Text Alignment */#N##N#.linkContainer.backgroundColor.LinkPadding.headerLinkContainer.ng-scope,#N#.homeFooterWrapper {#N##T#text-align: center;#N#}#N##N#/* Colors */#N##N#.mainInitialContainer .widgetSidebar,#N#.footerLink.responsiveWidth.ng-scope {#N##T#border: none;#N#}#N##N#/* Dimensions */#N##N#.gateway .welcomeBanner,#N#.gateway .welcomeBanner .welcome {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] {#N##T#width: 100%;#N#}#N##N#@media screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome {#N##T##T#width: 381px;#N##T##T#max-width: 35%;#N##T##T#/*min-width: 25%;*/#N##T#}#N##N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#width: 759px;#N##T##T#max-width: 65%;#N##T#}#N##N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#width: 1200px;#N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#max-width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img,#N#.pageHeader,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#height: auto;#N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome .welcomeLiner,#N##T#.gateway .welcomeBanner .backgroundImageWrapperLink,#N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#height: 245px;#N##T#}#N##N#}#N##N#/* Padding */#N##N#@media screen and (min-width: 1260px) {#N##N##T#.mainInitialContainer .widgetSidebar {#N##T##T#padding-right: 8px;#N##T#}#N##N#}#N##N#/* Margins */#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#margin: auto;#N#}#N##N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#margin: 1em auto;#N#}#N##N#@media screen and (max-width: 1259px) {#N##N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#margin-left: 0;#N##T#}#N##N#}#N##N#/* Display Properties */#N##N##resumeBuilderBox {#N##T#display: none;#N#}#N##N#@media only screen and (max-width: 900px) {#N##N##T#.gateway .welcomeBanner,#N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: block;#N##T#}#N##N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: inline-block;#N##T#}#N##N#}#N##N#/* Object Fit Properties */#N##N#.gateway .welcomeBanner .backgroundImageWrapperLink img {#N##T#object-fit: cover;#N#}#N##N#/* Position Properties */#N##N#.mainInitialContainer .widgetSidebar {#N##T#position: relative;#N##T#top: auto;#N##T#left: auto;#N##T#right: auto;#N##T#bottom: auto;#N#}#N##consent_blackbar{#N# display: block;#N# position: fixed;#N# bottom: 0;#N# z-index: 999999;#N# opacity: 1; 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The position supports all key marketing objectives and goals and works to ensure that the company and agent’s brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury, and Core 4.u0026nbsp; Au0026nbsp;Luxury Marketing Manager may support multiple Premier Offices in the company with a concentration on luxury property marketing and focused on select top producing Society of Excellence and International Luxury Alliance agents.u003cbru003eu003cbru003eA Luxury Marketing Manager may assist with the mechanical assembly and production of actual program components such as listing presentations and marketing plans while focusing on the larger aspects of the program such as consumer targeting, distribution strategies, and budgeting.u003cbru003eu003cbru003eu003cbu003eEssential Duties u0026amp; Responsibilities include, but are not limited to, the following:u003c/bu003eu003cbru003eu003cbru003eu003cbu003eProactive Support to Independent Sales Associates:u003c/bu003eu003cbru003eu003cbru003eWork proactively with top independent sales associates and their assistants/teams to support their marketing needs and business goals, with all efforts focused on the delivery of the companyu0027s Agent Value Proposition. Provide high level support via one-on-one meetings, group training, phone, and email support to agents, their teams, their support staff and their marketing assistants with marketing strategies.u0026nbsp; Effectively communicate the entire Coldwell Banker Global Luxury marketing program and possess the ability to deliver the benefits of the luxury marketing program at high-end listing appointments.u003cbru003eu003cbru003eu003cbu003eEvents, Awareness, and Communications:u003c/bu003eu003cbru003eu003cbru003eImplement and support company and agent awareness program including event management, coordination with public relations and communications resources, and award u0026amp; recognition team focused on the luxury sector.u0026nbsp; Leverage regional resources to deliver luxury market position messaging internally and externally.u003cbru003eu003cbru003eu003cbu003eStrategic Market Planning u0026amp; Delivery:u003c/bu003eu003cbru003eu003cbru003eDrive the local luxury marketing planning process and lead the execution of local luxury marketing programs.u0026nbsp; Execute a local marketing plan on behalf of the company or on behalf of an agent, including advertising, public relations, strategies, and tactical implementation focused on luxury markets and affluent clientele. Plan, implement, and manage an assigned office’s luxury marketing budget allocation with direct Pu0026amp;L responsibility.u0026nbsp; Deliver company value propositions, concierge programs, company tools u0026amp; services that fit accordingly with agent value propositions within local markets.u003cbru003eu003cbru003eu003cbu003eLeverage National Marketing Studio Capabilities and Services:u003c/bu003eu003cbru003eu003cbru003eAssessing luxury marketing related needs of the local company and then engaging the national marketing Studio to produce creative materials, advertising, and campaigns. Interact with Field Marketing Director and other regional marketing personnel in coordination with the budgeting and fulfillment of advertising, event management, awards u0026amp; recognition, top affiliated agent recruiting support, public relations opportunities, finance, and creative services.u003cbru003eu003cbru003eu003cbu003eSupport to Local Operating Company Senior Leadership:u003c/bu003eu003cbru003eu003cbru003eServe as a proactive, integral marketing team liaison of the Field Marketing Director and local operating company management team providing marketing support and counsel to the local company president.u0026nbsp; Prepare and participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts outlining of our Core 4 values.u003cbru003eu003cbru003eu003cbu003eTeam Development and Management:u003c/bu003eu003cbru003eu003cbru003eDepending on reporting structure of direct versus dotted line matrix, select or help select, supervise, and develop one or more field marketing specialist(s).u0026nbsp; Work proactively and in the field, both personally and through leveraging field marketing specialist; to communicate and implement all relevant marketing to the local company affiliated sales team.u0026nbsp; Responsible for talent management for one or more direct reports.u003cbru003eu003cbru003eu003cbu003eu003cspan style=\color:black\\u003eQualifications:u003c/spanu003eu003c/bu003eu003cbru003eu003cbru003eThe qualifications listed below are representative of the knowledge, skill, and ability needed to perform the role successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.u003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli class=\p2\ style=\margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBachelor’s degree in Marketing, Communications, or related field u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003culu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003ePrior real estate industry experience preferred u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMinimum of 5 years of multi-channel marketing experience in a medium/large professional u003cspan class=\s1\\u003eservices company with emphasis on elite or luxury clientele u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eTwo yearsu0027 supervisory experience at a management level or higher preferredu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience working effectively in a multi-functional, multi-location team preferredu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExpert knowledge with social media, online, and traditional advertising, including contract negotiations and procurement, media plan management, and budgetingu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong communication and interpersonal skills. Ability to handle small copywriting jobs as well as presentation writing and presentation developmentu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExcellent customer service skills.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMust have polished public speaking skills and can deliver compelling and professional presentationsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMust be able to generate a complete agency-style creative briefu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDetail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking the progress of projects to completionu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDemonstrated ability to work well in a minimally supervised, fast-paced environmentu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:13px; margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLooks for and shares information with others before making a decision.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003culu003eu003cli class=\p2\ style=\margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong working knowledge with Microsoft Office Suite – Excel u0026amp; PowerPoint, Project Management systems, and CRM systemsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli class=\p2\ style=\margin-left:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAbility to travel to local branch offices, regional meetings and occasional out of town travel as requiredu003cbru003eu003cbru003eu003cbru003eu003cspan style=\color:#00f500\\u003eu003cspan style=\color:black\\u003e#LI-AG1u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:10436BR},jobLocation:{address:{addressCountry:USA,addressLocality:Edina,addressRegion:MN,postalCode:55435,streetAddress:\,@type:PostalAddress},@type:Place},title:Luxury Marketing Manager,@type:JobPosting,validThrough:2022-07-13T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false} capture-escaped-parsed-value=preloadResponse />

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