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Franchise Marketing u0026 Growth Manager

Location
New York City, NY, United States

Posted on
Jul 01, 2020

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Our four business units work together to provide a full-service solution to meet the needs of agents and their homebuying clients, from the initial listing until the keys are turned over.u003cbru003eu003cbru003eRealogy was recently designated a u003ca href=****target=_blank\u003eGreat Place to Work®u003c/au003e for the second consecutive year, recognizing the company’s commitment to providing meaningful work and an environment where employees can grow and succeed. Realogy has 16,600 offices and approximately 302,000 affiliated brokers and agents worldwide. We’re the leader in residential real estate sales, with $6.1 billion in revenue in 2018, nearly 1.4 million real estate transactions and approximately 16 percent of market share of the U.S. residential real estate market. We’re there to serve agents who help people find and buy houses, move, and finance their dream.u003cbru003eu003cbru003eThe Corcoran Group, a leading residential real estate brokerage company in New York City, operates 40 offices with 2,200 sales associates serving Manhattan, Brooklyn, the Hamptons, the North Fork, Shelter Island, Delray Beach and Palm Beach, Fla. The Corcoran Group is part of NRT LLC, the nation’s largest residential real estate brokerage company and a subsidiary of **MEMBERS ONLY**SIGN UP NOW***.. (NYSE: u003ca href=****target=_blank\u003eRLGYu003c/au003e) that operates Realogy’s company-owned real estate brokerage offices. 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Growth Manager to help to raise awareness of the Corcoran brand, drive B2B leads, and support the launch of new affiliates in the U.S. and beyond. The individual is responsible for developing and leading the implementation of growth marketing campaigns—including sponsorships, events, collateral creation, advertising, and other marketing initiatives—to raise brand awareness with consumers and the industry. In addition, this role will ensure the franchisee event strategy is aligned with the overall brand vision to drive engagement with our agent and broker community.u003cbru003eu0026nbsp;u003cbru003eu003cstrongu003eu003cuu003eKey Responsibilities:u003c/uu003eu003c/strongu003eu003cul dir=\ltr\\u003eu003cliu003eCreate and execute results-focused marketing plans around affiliate acquisition/growth and new affiliate launches in local marketsu003c/liu003eu003cliu003eSupport the development of growth marketing materials—including brand immersion presentations, franchise sales website content, ‘teaser’ pitch decks, success stories/testimonials, and recruitment brochures—to support awareness and growth of the affiliate networku003c/liu003eu003cliu003eEstablish sponsorships, strategic partnerships, and a brand events strategy that enables for local activation, creates greater affinity for the brand, and drives qualified B2B and B2C leadsu003c/liu003eu003cliu003eDevelop, implement, and control programs and events to expand the franchise networku003c/liu003eu003cliu003eLiaise with new affiliates as well as the PR, franchise sales, transitions, and creative teams to coordinate local launch campaigns and event executions, maximizing opportunities to drive new leads and brand alignmentu003c/liu003eu003cliu003eEnsure growth marketing initiatives support overall business objectives and are in alignment with expenditure targetsu003c/liu003eu003cliu003eWork with franchise sales to develop and implement marketing outreach campaigns to nurture qualified franchisee leadsu003c/liu003eu003cliu003eEnhance the brand image internationally, reinforce top-of-mind awareness, and stimulate preferenceu003c/liu003eu003cliu003eEnsure cross-functional marketing teams deliver on brand vision from tone, look, and feelu003c/liu003eu003cliu003eMeasure and track the success of growth marketing initiatives, and deliver insights to help improve programs, nurture leads, and drive ROIu003c/liu003eu003cliu003eManage any external partners, vendors, and programs as it relates to B2B lead generation—including events and industry sponsorshipsu003c/liu003eu003cli style=\margin-bottom:0in;margin-bottom:.0001pt;\\u003eu003cspan style=\color:black;\\u003eProvide ongoing affiliate training and implementation support for marketing applications and programs (as needed)u003c/spanu003eu003c/liu003eu003c/ulu003eu0026nbsp;u003cbru003eu003cstrongu003eu003cuu003eMinimum Qualifications:u003c/uu003e u003c/strongu003eu003cul dir=\ltr\\u003eu003cliu003e3 to 5 years of marketing experienceu003c/liu003eu003cliu003eCreative design experience preferredu003c/liu003eu003cliu003eVendor management experienceu003c/liu003eu003cliu003eBachelor’s degree in marketing or a related fieldu003c/liu003eu003cliu003eSuperior communication skills (written and verbal) including excellent presentation skillsu003c/liu003eu003cliu003eStrong project management skillsu003c/liu003eu003cliu003eStrong customer orientationu003c/liu003eu003cliu003eAbility to build relationships, and influence othersu003c/liu003eu003cliu003eProactive self-starter that exhibits a personal responsibility and commitment to her/his/their work; follow-through and accountabilityu003c/liu003eu003cliu003eEvents and sponsorship management experience a plusu003c/liu003eu003cliu003eFranchise, luxury brand, and/or real estate industry experience a plusu003c/liu003eu003c/ulu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:6735BR},jobLocation:{address:{addressCountry:USA,addressLocality:New York City,addressRegion:NY,postalCode:10065,streetAddress:\,@type:PostalAddress},@type:Place},title:Franchise Marketing u0026 Growth Manager,@type:JobPosting,validThrough:2021-07-01T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false} capture-escaped-parsed-value=preloadResponse />

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